Arezzo, Tuscany — Since 2000
GOTI
Silver forged in Tuscan fire. Leather worn by time. Brass darkened by intent.
GOTI is jewelry that refuses to be precious.
The Origin
In 2000, Riccardo Goti established his namesake label in Arezzo — a city that has been working silver and gold since the Etruscan period. The silversmithing tradition here is not a backdrop; it is the technical foundation on which GOTI builds. The difference is in what GOTI does with that foundation: where the tradition polishes, GOTI oxidizes. Where it brightens, GOTI darkens. The result is jewelry that looks like it was found rather than bought.
Each piece is made by hand in small batches. The primary material is .925 sterling silver — oxidized to achieve a surface that ranges from gunmetal to near-black. Brass and leather appear in supporting roles: a wrapped cord, a stacked band, a setting that holds black zircon the way a clenched fist holds something important.
The Philosophy
GOTI describes its approach as "luxury chaos" — a productive contradiction between controlled metalwork and surfaces designed to resist order. The pieces are made with precision and worn into disorder. A ring from GOTI scratches, tarnishes, and oxidizes further with daily contact. This is the intended behavior, not a flaw. The brand's universe has no place for jewelry that stays the same.
The Etruscan reference is not decorative. Pre-Roman Etruscan metalwork — discovered in tombs across Tuscany — was made to endure but not to shine. GOTI draws from that sensibility: objects with weight and presence that do not ask for attention.
The Materials
Sterling silver (.925), oxidized to specification. Brass, allowed to darken naturally. Leather, raw-edged and untreated. Black zircon. The material vocabulary is narrow and intentional — every element chosen for how it behaves over time, not how it photographs on release day.
Frequently Asked Questions
Where can I buy GOTI jewelry online?
INN7 is an authorized GOTI stockist with worldwide shipping. Browse the full GOTI collection. Complimentary DHL delivery on orders over €400.
What materials does GOTI use?
GOTI works primarily in oxidized .925 sterling silver, brass, leather, and black zircon. All pieces are handcrafted in small batches in Arezzo, Tuscany, Italy.
Does GOTI jewelry tarnish?
GOTI jewelry is intentionally oxidized — it's designed to darken further with wear. This patina is part of the piece's character. Avoid harsh chemicals and store dry when not wearing.
Where is GOTI made?
GOTI is made in Arezzo, Tuscany, Italy — founded in 2000 by Riccardo Goti in a city with one of Europe's longest silversmithing traditions, stretching back to the Etruscan period.
Is GOTI available in Israel?
Yes — INN7 in Tel Aviv is the authorized GOTI stockist in Israel. Available online with worldwide delivery and in-store at HaMered 5 and Rothschild 1.
What is the GOTI aesthetic?
GOTI describes its work as "luxury chaos" — precise metalwork with surfaces designed to resist polish and develop character with wear. Influences include pre-Roman Etruscan metalwork and the silversmithing tradition of Arezzo. The overall effect is jewelry that looks excavated rather than manufactured.
